While winter can traditionally bring a slower period, especially for tourism and hospitality, it also presents unique opportunities for business growth. Here are 6 practical strategies you might like to think about:
1. Create Seasonal Offers or Winter Campaigns
Winter specials: Bundle products/services for locals (e.g., “Winter Warmers” for cafes/restaurants, winter maintenance deals for tradies or car services).
Locals-first promotions: Many residents avoid the busy summer period — now’s the time to draw them in with exclusive winter pricing or loyalty incentives.
Off-peak experiences: If you're in tourism or hospitality, promote quieter, more relaxed experiences (e.g., “escape the crowds” packages).
2. Strengthen Local Collaborations
Partner with complementary businesses for joint winter promotions (e.g., a spa + café + boutique hotel package).
Co-host winter-themed events or workshops — think “slow season social” evenings, small business pop-ups, or wellness mornings.
3. Double Down on Networking & B2B
Use the slower pace to build relationships: attend networking events, host roundtables, or catch up with existing clients and collaborators.
Review your referral network and look for new partnerships that can lead to shared growth or new customers.
4. Invest in Marketing & Content
Showcase “why winter is wonderful” in the Greater Port Macquarie region — from coastal walks and whale watching to fireside dining.
Create valuable, informative content that positions you as the go-to in your field. For example:
A real estate agent might share "5 reasons winter is a great time to buy".
A beautician might post "How to care for your skin in colder weather".
5. Refine & Reinvent Behind the Scenes
Use the quieter time to work on the business, not just in it:
Update your website or Google listing.
Streamline systems or stock.
Upskill your team or yourself.
6. Get Involved in Local Initiatives
Support or sponsor local winter events or community drives — it builds goodwill and visibility.
Connect with Business Port Macquarie to stay across campaigns and advocacy work that supports local growth.
Bonus Tip: Tap Into the “Cosy” Factor
Winter marketing is all about comfort, connection, and slowing down. Think:
Cosy nights out, home comforts, indoor pampering, and slower rhythms.
Highlight experiences and services that align with those themes.
Need help tailoring a winter strategy for your business? Business Port Macquarie is here to support — we’d love to connect you with the right people, platforms, and ideas to make this season a success.