Why Showing Up Matters

December 11, 2025

Why Showing up Matters: The Power of Visibility, Connection and Sponsorship in the 2026 Business Awards

In a competitive and fast-moving business environment, success isn’t only about what you do - it’s also about who knows you, who sees you, and how present you are in the community you operate in. Visibility, connection, and engagement all play a critical role in building a strong brand, a trusted reputation, and a resilient business.

That’s why programs like the Coastline Bank Greater Port Macquarie Business Awards are more than just an annual celebration - they are a high-value opportunity for businesses to show up, be seen, and demonstrate their support for our region’s economic growth.

Sponsorship Is Not Just Support - It’s Strategy

For many local businesses, sponsorship is no longer a “nice to have” add-on to the marketing budget; it’s a smart investment in brand positioning. Category sponsors in the Business Awards gain:

  • Premium visibility across a multi-month promotional campaign
  • Credibility through association with one of the region’s most trusted business programs
  • Stronger relationships with industry leaders, decision-makers and emerging businesses
  • Direct engagement with finalists and entrants actively striving for excellence
  • A platform to demonstrate values such as leadership, collaboration and community commitment

In a region built on strong local networks, these touchpoints are invaluable.

Showing Up Builds Quality Connections

The businesses that thrive long-term are those that participate, not just those that operate. Being present at business events, networking, and engaging with the wider community sends a powerful message: we are here, we are committed, and we are invested in the region’s success.

Sponsoring a category in the Business Awards elevates that commitment and places your brand at the centre of a high-profile program that showcases innovation, leadership, and growth across the Hastings.

Celebrate Others, Strengthen Yourself

The Awards are a rare opportunity to stand beside businesses of all industries and sizes who are striving for excellence. By sponsoring a category, you’re not just supporting the winners, you’re uplifting the entire local business sector.

You’re helping shine a light on success stories, emerging talent, and businesses shaping the future of our region. And in doing so, your brand becomes part of that story.

Be Part of Something Bigger

When businesses show up for each other, our community grows stronger. When they invest in programs that celebrate achievement, we create a culture where excellence thrives.

The 2026 Coastline Bank Greater Port Macquarie Business Awards are shaping up to be our most impactful program yet, and now is the time to secure your sponsorship position and maximise your exposure across the full campaign.

Now Is the Time to Get Involved

Category sponsorships are available now.
If you want your brand to be at the forefront of business leadership and community connection in 2026, this is the opportunity to include in your marketing strategy.

Show up. Be seen. Stand out.
Let’s celebrate, elevate, and grow together.

To view Sponsorship Packages or enquire about available categories, contact our office today.